Wichita Falls, Texas population is 101,951 as of July 1, 2025 (U.S. Census Bureau Vintage 2025 estimate), ranking #329 nationally and #43 in Texas. Cost of living runs 10% below the U.S. average (BEA RPP 2024); a family of four needs roughly $76,278/yr to break even (2025 modeled). This profile draws on 13 federal datasets covering population, housing, income, employment, climate, and risk.
At a glance.
2025 population
101,951
-117 in the last year
Top 2% of 19,483 U.S. cities
Census Vintage 2025
Cost of living
RPP 89.5
−10% vs US
Wichita Falls, TX metro · BEA 2024
Family-of-4 budget
$76,278/yr
−4.8% vs US
Modeled 2025 · federal sources
Median HH income
$60,177
−23% vs US
ACS 2020–2024 5-yr
Median home value
$156,800
−48% vs US
ACS 2020–2024 5-yr
2-BR fair-market rent
$1,136/mo
HUD FY2026 · 40th pct
Avg July high
97°F
NOAA 1991–2020
Gigabit broadband
79%
ISP-reported, FCC BDC
Explore Wichita Falls, TX demographics, including age, race and ethnicity, households, origins, language, and education.
How many people live in Wichita Falls?
101,951 people live in Wichita Falls as of July 1, 2025 (U.S. Census Bureau Population Estimates Program, Vintage 2025), the #329 largest U.S. city.
How big is Wichita Falls?
Wichita Falls covers 72.2 square miles of land and 0.2 square miles of water. Its population density is about 1,412 residents per square mile of land. Compare U.S. cities by land area →
Source detail: 2025 population
2025 population
Source agency
U.S. Census Bureau, Population Division
Dataset
Census PEP
Vintage / period
Vintage 2025 (Jul 1, 2025)
Native geography
Census PEP subcounty place records for the included city universe.
Transformation
Copied from POPESTIMATE2025, joined by Census GEOID, and used for ranks, filters, and city pages.
Known limit: Annual estimate, not a decennial count; each new PEP vintage can revise the prior series.
Population shrank 0.3% from the April 2020 base to mid-2025.
Vintage 2025 · annual estimates
Recent history (V2025 series, 2020 base → 2025).
2020 base: 102,283 → 2025: 101,951 (-0.3%)
Year
Population
Reference date
2020 base
102,283
April 1, 2020
2020
102,474
July 1, 2020
2021
102,836
July 1, 2021
2022
102,623
July 1, 2022
2023
102,475
July 1, 2023
2024
102,068
July 1, 2024
2025
101,951
July 1, 2025
Earlier history (2010–2019, prior Census vintage)
These figures come from the U.S. Census Bureau’s Vintage 2019 release — a separate, earlier methodology. They’re shown here as historical context only; the 2010 and 2019 values aren’t directly comparable to the 2020–2025 series above.
Population shrank 0.1% from the July 2010 estimate to 2019 (V2019 — see seam note below).
Wichita Falls is the #329 largest of 19,483 U.S. cities and #43 in Texas.
▸Show the analyst detail (9 rows)
Measure
Value
Note
2020 base
102,283
April 1, 2020 census base
5-yr change
-332
2020 base → 2025; within V2025
5-yr change %
-0.3%
within V2025 only
1-yr change
-117
2024 → 2025 estimate
1-yr change %
-0.1%
within V2025 only
Density
1,412
people per sq mi, land only
Land area
72.2
sq mi (2025 Gazetteer)
U.S. rank by population
#329
of 19,483 cities
State rank by population
#43
of 1,224 in Texas
What is the median household income in Wichita Falls?
Median household income is 23% below the U.S. median ($60,177 vs $77,719); 17.7% live in poverty — 5.2 points above the 12.5% U.S. rate.
Median household income$60,177
US
Wichita Falls: $60,177 — 23% below the US median of $77,719.
Scale: 10th–90th percentile of cities with ACS income data
Wichita Falls
$60,177
United States
$77,719
Income and poverty estimates for Wichita Falls from the U.S. Census Bureau's American Community Survey (ACS) 5-Year estimates (window 2020–2024). Every figure is shown with its 90% margin of error (MOE). Cells where the ± margin exceeds half the estimate are flagged "low precision." See methodology §12.
Measure
Estimate
± margin / note
Median household income
60,177-22.6% vs US
±2,678
Per capita income
33,078-23.6% vs US
±1,331
Population in poverty
17.7%
share of population for whom poverty status is determined
Median home value is 48% below the U.S. median ($156,800 vs $303,400); median rent is 24% below ($1,022 vs $1,348); price-to-income ratio is 2.6×, making it 1.5× as affordable as the typical U.S. city (3.9×).
Median home value$156,800
US
Wichita Falls: $156,800 — 48% below the US median of $303,400.
Scale: 10th–90th percentile of cities with ACS home-value data
HUD 2-BR fair-market rent$1,136/mo
US
Wichita Falls: $1,136/mo — 5% above the US median of $1,077/mo.
Scale: 10th–90th percentile of cities with a HUD Fair Market Rent
Poverty (Census SAIPE 2024, model-based), unemployment (BLS LAUS 2024 annual averages), and remote-work share (ACS 2020–2024) for Wichita Falls. Numbers are labeled at their native grain — place-grain when BLS publishes it, otherwise per-county. We do not compute population-weighted county averages. See methodology §13.
Measure
Value
Grain
Unemployment rate (annual avg)
3.9%
Wichita Falls (BLS sub-state LAUS)
Civilian labor force
45,287
2024 annual avg
Worked from home
7.1%-49.4% vs US
share of workers 16+ commuting from home · U.S. median: 14% · ACS
County context — Wichita Falls sits in Wichita County:
County
Poverty rate
Median HH income
Unemployment
Wichita County
14.4%
$65,480
3.8%
Top industries by private employment — NAICS supersectors rolled up from Wichita Falls's linked county in the U.S. Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW, 2024 annual averages). See methodology §11.
#
Industry (NAICS supersector)
Private employment
Avg weekly wage
#1
Health care and social assistance (62)
10,358
$1,116 / wk
#2
Retail trade (44-45)
6,852
$684 / wk
#3
Accommodation and food services (72)
5,701
$405 / wk
#4
Manufacturing (31-33)
4,992
$1,330 / wk
#5
Administrative and waste services (56)
2,149
$832 / wk
What workers earn in the Wichita Falls, TX metro — top occupations by employment plus six curated benchmarks (registered nurse, software developer, elementary teacher, general manager, retail salesperson, truck driver). Wages are metro-area medians from the U.S. Bureau of Labor Statistics' Occupational Employment and Wage Statistics (May 2025). See methodology §25.
Fast Food and Counter Workers is the largest tracked occupation in the Wichita Falls, TX metro (2,240 jobs, median $25,540/yr).
▸Show all 13 occupations
Occupation
Employment
Median annual
Median hourly
Fast Food and Counter Workers
2,240
$25,540
$12.28
Home Health and Personal Care Aides
1,330
$22,950
$11.04
Cashiers
1,270
$27,650
$13.29
Stockers and Order Fillers
1,230
$34,180
$16.44
Nursing Assistants
950
$37,870
$18.21
Office Clerks, General
920
$36,580
$17.59
Customer Service Representatives
910
$36,370
$17.49
General and Operations Managers · benchmark
1,640
$76,320
$36.69
Retail Salespersons · benchmark
1,490
$28,610
$13.76
Registered Nurses · benchmark
1,470
$83,280
$40.04
Heavy and Tractor-Trailer Truck Drivers · benchmark
620
$50,600
$24.33
Elementary School Teachers, Except Special Education · benchmark
All items run 10.5% below the U.S. average (RPP 89.5); rents run 31.8% below (RPP 68.2) — the metro's housing affordability is the main driver.
Cost of living (RPP, all items)RPP 89.5
US
Wichita Falls's cost of living runs 10.5% below the U.S. average (RPP 89.5 vs 100).
Scale: 10th–90th percentile of metro/non-metro areas with a BEA price parity
BEA Regional Price Parity (all items)
RPP 89.5
−10.5% vs U.S. average · BEA 2024 · Wichita Falls, TX metro
HUD Fair Market Rent, 2-BR
$1,136/mo
FY2026 · Wichita Falls, TX MSA
State income tax (top marginal rate)
0%
no state income tax · TY2025
Family-of-four monthly budget total
$6,357/mo
3BR rent + food + childcare + taxes + transport · federal sources
Single-adult monthly budget total
$3,831/mo
1BR rent + food + taxes + transport · federal sources
Local income tax
—
not applicable in Texas · no modeled local income tax
Household budget figures are arithmetic floors using current federal sources at the grains documented in methodology. Not a recommended salary, not a poverty threshold, not a composite score.
7.7% foreign-born (U.S. median 14%); Spanish is the most-spoken language at home other than English (11.1% of residents 5+).
A quick read on Wichita Falls's residents — nativity and languages spoken at home shown above, from the ACS 5-Year 2020–2024. The full demographic breakdown (age, race and ethnicity, household types, and educational attainment, each with its margin of error) lives on the demographics page.
These are K-12 public school districts. Higher education (colleges and universities) is not represented in this dataset.
Public school districts serving Wichita Falls, from the NCES EDGE Geographic Relationship Files (GRF25, 2024–25 school year boundaries). The join is many-to-many — large cities often span multiple districts, and one district often serves multiple cities. Sorted primary district first. See methodology §12 for the consolidated-city fallback and Milford CT special case.
Source: NCES EDGE GRF25 · school year 2024–25 · methodology →
What is the climate like in Wichita Falls?
Hottest month: July (97°F avg high). Coldest: January (30°F avg low). Annual precipitation: 30.4 in.
30-year climate normals (1991-2020) for Wichita Falls from the U.S. National Oceanic and Atmospheric Administration. See methodology §15 for the gridded vs. station source path.
Average monthly highs & lows · 30-year normal (NOAA 1991–2020). Every number on this chart is an average.
bar = avg daily high → avg daily lowprecip in inches below each barprecip in millimeters below each bar
Natural-hazard exposure for Wichita Falls from the U.S. Federal Emergency Management Agency's National Risk Index (FEMA NRI December 2025 v1.20.0). NRI is an expected-annual-loss composite calibrated on 1996–2019 historical losses, published at the U.S. county grain. See methodology §17.
County
NRI composite
Rating
Top hazards
Wichita County
81.9
Relatively Moderate
Hail 95.2 Relatively High · Drought 93.6 Relatively High · Tornado 92.8 Relatively High
Source: FEMA National Risk Index · FEMA NRI December 2025 v1.20.0 · methodology →
How fast is home internet in Wichita Falls?
18 non-satellite ISPs serve the area; 79% of locations have gigabit-capable service per ISP filings.
Fixed broadband availability for Wichita Falls from the U.S. Federal Communications Commission's Broadband Data Collection (BDC), as of June 30, 2025. Every speed and provider count below is an ISP-reported advertised maximum — not measured throughput. Actual delivered speeds typically run 60–80% of advertised. See methodology §16.
Measure
Value
Note
Providers serving this city
18 + satellite
distinct ISPs, excluding satellite-only
Fiber providers
14
offer fiber-to-the-premises somewhere in the BDC
Units with ≥100/20 Mbps fixed
100.0%
share of broadband-serviceable units, ISP-reported max
Locations with ≥100 Mbps upload
78.5%
derived: max(fiber ≥100/20, gigabit). Fiber is symmetric; gigabit is ≥100 up by definition
Units with ≥1 Gbps fixed
78.5%
share of broadband-serviceable units, ISP-reported max
Total broadband-serviceable units
47,672
residential locations in the FCC Fabric (not households)
Source: FCC BDC · as of June 30, 2025 · methodology →
In-state context.
Wichita Falls sits at state rank #43 among 1,224 cities in Texas. Nearby in the state ranking:
Just above in the profiled set: Hesperia, CA · #328 · 102,605 residents.
Just below in the profiled set: Tracy, CA · #330 · 101,901 residents.
Quick travel facts for Wichita Falls
Quick travel facts.
Nearest commercial airport
Wichita Falls Municipal Airport / Sheppard Air Force Base(SPS) · 6 mi 10 km from city centroid
Best months to visit
Mar, Nov · months when the avg high sits in 65–80°F and precipitation is at or below the city's median monthly precip
Sources: elevation from USGS Elevation Point Query Service (3DEP) · nearest airport from OurAirports CSV (FAA-aligned, type=large/medium, scheduled_service=yes) · best months derived from NOAA 1991-2020 normals · methodology →
Frequently asked questions about Wichita Falls.
How many people live in Wichita Falls, TX?
Wichita Falls has 101,951 residents as of July 1, 2025, making it the #329 largest city in the United States and #43 in Texas. Source: U.S. Census Bureau Population Estimates Program, Vintage 2025.
Is Wichita Falls growing or shrinking?
Wichita Falls has shrunk 0.3% since the April 2020 census baseline, losing 332 residents, including a 0.1% decline from 2024 to 2025. Source: Census PEP Vintage 2025.
What was Wichita Falls's population in the 2020 census?
Wichita Falls covers 72.2 square miles of land, with a population density of about 1,412 residents per square mile. Source: Census Gazetteer 2025.
What is the median household income in Wichita Falls?
$60,177, about 23% below the U.S. median. Source: ACS 5-year estimates, 2020–2024.
SourceU.S. Census · PEP
VintageV2025
Reference2025-07-01
Place typeIncorporated place
GEOID4879000
Last build2026-08-27
Sources · provenance
Every listed dataset is used on this page.
The GEOID for Wichita Falls is 4879000. These are the official datasets used by this profile's main data modules; click "methodology" for inclusion rules and the V2019 ↔ V2025 seam, or "source" for the raw publisher page. The headline population value above includes a source-detail disclosure with publisher, dataset, vintage, native geography, transformation, and caveat.
